Global
Interactive Gaming, Littlewoods Betdirect Sign
Deal
Interactive Systems Worldwide
Inc. announced today that its wholly-owned subsidiary,
Global Interactive Gaming Limited ("GIG")
signed an agreement with Littlewoods Betdirect,
one of the UK's leading home gaming companies
and part of Sportech PLC (LSE: SPO.L). ISWI's
SportXction(R) play-by-play sports betting system
will be incorporated into the Internet site,
with a launch scheduled in October. In addition,
both companies continue to evaluate the deployment
of SportXction(R) across Littlewoods Betdirect's
existing mobile phone and interactive television
platforms.
In this non-exclusive agreement, which
will provide GIG with a share of the wagering
revenue, GIG will furnish the technology and
operate the system, and Littlewoods Betdirect
has committed to a series of marketing initiatives
to promote the product and will be responsible
for first level customer support and processing
customer financial transactions.
Barry Mindes, Chairman and CEO of ISWI, stated,
"We are very pleased to conclude this agreement
with Littlewoods Betdirect, one of the UK's
leading gaming companies. They have experienced
impressive growth in interactive betting revenues
and this agreement represents a promising opportunity
for both of our companies. We look forward to
offering their customers the most comprehensive
in-run betting service available to the public."
Gary Speakman, Finance Director of Sportech
PLC, said, "We are excited about the innovative
betting opportunities provided by SportXction(R)
and its fit across our interactive platforms.
We look forward to a launch next month supported
with an extensive marketing campaign."
The agreement is for an initial 12-month term
and Littlewoods Betdirect will make available
the SportXction(R) system for all of the currently
available sports of football, cricket, golf,
tennis, rugby, basketball, snooker and darts.
|
