Nature Used
in Lottery Campaign
Mother Nature has impeccable
manners. So, when she wants to thank Minnesotans
for the benefits she receives when they play the
Minnesota State Lottery, she says it with flowers.
Or, to be more specific, she says it with flowers,
plants and rocks.
On a section of Highway 169, spelled out in potentilla
bushes, honeysuckle and multi-colored rocks, is
the enormous phrase, "When you play, nature
wins. Thank you."
"When traveling to your cabins or campgrounds,
you'll be reminded that the forests and lakes you're
enjoying are being protected and maintained in part
by funds from the Minnesota State Lottery,"
explained Minnesota State Lottery Executive Director
Clint Harris. "And, Mother Nature is grateful."
Funded by the Minnesota State Lottery, the "thank
you" plantings creatively show Minnesotans
where a large portion of the Lottery's contributions
to the state are directed -- the environment and
natural resources. And since 1990, the Minnesota
State Lottery has contributed more than $465 million
to state environmental programs.
"This is the first time Mother Nature is directly
sending a message to players about the Lottery,"
continued Harris. "In this case, no one could
convey it better."
The plantings are located on the east side of the
highway, a few miles north of Elk River, Minn. Using
hundreds of plants, the phrase is split into three
large sections that can be "read," in
order, as people travel along the highway.
In addition to the plantings, the Minnesota State
Lottery plans to run television spots beginning
in the late summer or early fall that focus on the
same "thank you" theme.
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