Mobile
Gaming Poised for Q2 2006
The mobile gambling market is
poised for rapid expansion as gambling operators
develop their remote operations. Companies in
the m-gambling value chain are beginning to
position themselves and mobile gambling will
take off in earnest in Q2 2006. This is the
finding from a new study, "Mobile gambling:
Identifying winning market strategies",
published by industry research company, visiongain.
Visiongain
estimates that the mobile gambling market will
generate revenues totalling $4.26 billion in
2008. The limited number of gambling operators
and the small number of devices that are suited
for mobile gambling activities have inhibited
the number of gamblers who use mobile devices.
This is about to change, however, and visiongain
forecasts significant growth ahead.
"As
regulatory, technical and other challenges are
gradually resolved, gambling operators are expected
to begin actively marketing mobile gambling
to their customers, starting in the middle of
2006," says report author Jean-Pierre Aubertin.
"Initial trials of mobile gambling sites
have confirmed the channel as viable sources
of income for gambling site operators such as
William Hill and Ladbrokes," he noted.
The
segments of the mobile gambling market covered
in this study refer to services being developed
that will complement those currently delivered
by fixed and online gaming operators. Visiongain
believes mobile gambling represents the logical
extension of online gambling, and forms part
of the segment of the gambling industry known
as remote gambling.
This
report examines the significance and impact
that mobile gambling will have on the gambling
and cellular industries. It outlines and examines
the various solutions offered by leading vendors
on the market and offers a comprehensive assessment
of the attitudes and expectations of end-users.
Advice on pricing and pricing levels are also
discussed for different segments of the market.
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