Hard Rock
Biloxi Caters to Hip Crowd
As reported by the Mississippi
Clarion-Ledger: "Book a room at Hard Rock Hotel
& Casino in Biloxi and you'll find rock 'n'
roll blaring, large plasma screen TVs in all the
hotel rooms and lavish colors.
"The $235 million resort, set to open later
this month, has begun accepting reservations for
the 294 guest rooms and 24 suites at its hotel.
Sept. 11 is the earliest rooms can be reserved.
"Rates start at $99 a night at the resort
located east of Beau Rivage Resort and Casino.
"Hard Rock, which employs about 1,000 people,
is the first casino to open on the coast since Beau
Rivage in 1999.
"The Gulf Coast has 12 casinos that generated
$102 million in gross gaming revenue in July. Once
Hard Rock opens coast casinos will employ almost
14,000 people.
"Each room features a bed with a 6-foot-high,
deep purple headboard and solid white duvet cover,
and each room is equipped with a 42-inch plasma
screen television, a touch screen phone and Bose
CD Music System.
"…The casino will include 1,500 slot
machines, 50 table games and a poker room.
"…Daniel Davila, a gaming analyst with
Sterne Agee & Leach in New Orleans, said Hard
Rock's niche is a 'hip young' market attracted to
its well-known brand…"
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