Brands
Bet on New Casino in NBC's 'Vegas'
As reported by the Hollywood
Reporter: "The sprawling new set of the
NBC series "Las Vegas" could be mistaken
for an actual casino.
"Built on six soundstages at
Culver Studios in Culver City, the 40,000-square-foot
Montecito boasts genuine felt on the blackjack
tables, faux marble walls and 30 surveillance
cameras installed in the ceilings.
"...To help ease the financial burden
of what may be the largest set in TV series
history, executive producer Gary Scott Thompson
turned to marketers.
"...'Vegas,' which begins its third season
on September 19, provides a more marketing-friendly
setting than shows featuring forensic investigators
and alien invaders.
"...NBC is busy lining up marketers in
several categories including clothing, jewelry
and food;
"...In the case of Aston Martin, the dealership
depicted is actually just a storefront with
branded signage
"...If putting a fancy car dealership
in a casino seems familiar, that's not an accident:
Ferrari has set up shop in hotel magnate Steve
Wynn's eponymous new palace. Thompson wants
"Vegas" to keep step with the real
city, which has seen retail outlets and other
entertainment rival gambling as the main attraction..."
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