Betandwin
Signs Deal with Czech Soccer Team
In the company's first major
involvement since it started working the Czech
market recently, betandwin has entered into
a co-operation agreement with FC Slovan Liberec,
the Czech division one soccer team. The partnership
between betandwin and the club that currently
heads the league in the top Czech soccer division
will last until 31 July 2008, with an option
to extend it beyond this date.
betandwin will
be acquiring an extensive sponsoring package
under the terms of this agreement. Apart from
displaying the betandwin logo on players' jerseys
in all the club's matches - including games
played in the UEFA Cup and the Champions League
- the sponsoring agreement also includes extensive
branding of the club's stadium, the rights to
pictures of players and the team, and a presence
on the club's website.
Along
with ice hockey, soccer is one of the most popular
sports in the Czech Republic. FC Slovan Liberec
heads the first Czech soccer division (Gambrinus
Liga), and has already won the championship
once (in the 2001/2002 season).
"Soccer
is at the heart of betandwin's international
sponsoring activities, due not least to its
international popularity. We are specifically
aiming to work together with the leading or
best known clubs in each of the countries in
which we operate. This is why FC Slovan Liberec
is such a perfect match for our sponsoring portfolio.
With a strong team under the leadership of trainer
Vitezslav Lavicka, we believe they have excellent
chances of winning a title." commented
Co-CEO Manfred Bodner after signing the agreement.
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