Harrah's
Launches New Promotion
Cash, exotic cars, shopping sprees
and deluxe vacations for life? For Harrah's
customers, it could be more than a dream. Harrah's
Operating Company, Inc., a subsidiary of Harrah's
Entertainment, Inc., (NYSE: HET) has joined
together with leading travel and retail names
for a promotion that gives its customers across
the country the chance to live a life of wealth
and extravagance.
Harrah's is bringing
back the highly popular customer promotion Set
for Life(SM) for a second year. The promotion
provides Harrah's patrons the opportunity to
win a variety of prizes for life - including
an annual $100,000 cash payment. Customers will
also have the chance to win prizes from Southwest
Vacations, Lexus, Simon(R) malls, Harrah's,
The Sharper Image (R), and Omaha Steaks-all
for life*.
Set
for Life launched at select Harrah's casinos
on Oct. 10. In all, 21 casinos owned, operated
or managed by Harrah's Operating Company, Inc.
will participate in the promotion. Set for Life
culminates on Dec. 10, when customers from around
the nation will join together via video simulcast
to view the drawing to identify the seven winning
customers. Harrah's Lake Tahoe will host the
drawing.
"As
the world's largest casino company, Harrah's
is in a unique position to work with many of
the world's leading consumer brands and create
opportunities for our customers to win life-changing
prizes through participation in Set for Life,"
said Ginny Shanks, senior vice president of
brand management for Harrah's.
The
seven Set for Life prizes for the Dec. 10 drawing
are:
--
Set for Life Grand Prize: Winner receives $2
million paid out in annual installments of $100,000
for 20 years;
--
Southwest Vacations for Life: Winner receives
$20,000 worth of Southwest Airlines Vacations'
travel certificates (unless selected at a New
Jersey casino, in which case winner will receive
$20,000 cash prize);
--
Lexus for Life Prize: Winner receives necessary
paperwork to gain title to one new Lexus automobile
every five years, for a total of 4 new Lexus
automobiles in 20 years;
--
Simon(R) malls Shopping Spree for Life Prize:
Winner will receive $50,000 in Simon(R) malls
VISA(R) gift cards (unless selected at a New
Jersey casino, in which case winner will receive
$40,000 cash prize; terms, conditions and fees
which are applicable to Simon(R) malls gift
cards are available at http://www.simongiftcard.com);
--
Harrah's for Life Prize: Winner will receive
one $30,000 cash prize for travel accommodations
for two each year to Harrah's Las Vegas or Harrah's
Lake Tahoe properties for 20 years;
--
Omaha Steaks for Life Prize: One Deluxe Culinary
Calendar each year for 20 years;
--
The Sharper Image(R) for Life Prize: Winner
will receive $20,000 in The Sharper Image(R)
gift cards (unless selected at a New Jersey
casino, in which case winner receives $20,000
cash prize).
Each
of the 21 participating casinos will randomly
select five entrants who will qualify to enter
the random drawing held during the Set for Life
culmination event on Dec. 10. One additional
entrant will be selected among those who register
online at http://www.harrahs.com/sfl/ for a
chance to win prizes, including the $100,000
a year for life*.
Harrah's
Entertainment, Inc. is the world's largest provider
of branded casino entertainment. Since its beginning
in Reno, Nevada 67 years ago, Harrah's has grown
through development of new properties, expansions
and acquisitions. Harrah's Entertainment is
focused on building loyalty and value with its
customers through a unique combination of great
service, excellent products, unsurpassed distribution,
operational excellence and technology leadership.
No
purchase or play is required to participate
in Set for Life. Eligibility verification is
required before Set for Life prizes are awarded
and entry into the culmination event in Lake
Tahoe is granted. Additional prizes from Southwest
Vacations, The Sharper Image (R) and Omaha Steaks
will be awarded to customers.
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