Bally
Gaming Signs Deal With Codere Mexico
Bally Gaming and Systems,
a business unit of Alliance Gaming Corp., announced
today that it has entered into a master development
and supply agreement with Codere Mexico, S.A.
to provide an integrated systems solution at
multiple locations and a minimum of 2,000 Electronic
Numbers Draw Gaming Systems (a type of player
terminal) for the burgeoning gaming market in
Mexico.
Codere, S.A., the parent company of
Codere Mexico, S.A., is a leading gaming company
based in Madrid, Spain, engaged in the management
of slot machines, bingo halls, casinos and off-track
betting facilities in Spain, Latin America and
Italy. As of June 30, 2005, Codere, S.A. managed
more than 32,000 slot machines, 74 bingo halls,
36 off-track betting facilities, a horse racing
track and had interests in six casinos.
Codere Mexico, S.A., through a joint venture
with Corporacion Interamericana de Entretenimiento,
S.A. de C.V. (CIE) and a management services
agreement with Grupo Caliente, S.A. de C.V.
(Caliente), is the largest operator of gaming
sites in Mexico. As of June 30, 2005, the company
operated 45 gaming sites and CIE and Caliente
held licenses to build and operate more than
80 additional sites.
Under terms of the master development and supply
agreement, Bally Gaming and Systems will be
the sole central systems provider at all Caliente
locations. An advanced derivative of the Bally
One System(TM) utilized in U.S. locations will
afford Codere Mexico, S.A., CIE and Caliente
with an integrated systems solution that includes
completely cashless account wagering. The Bally
One System will also interface with terminals
from multiple manufacturers to create common
accounting and cashiering functions.
In addition, the agreement calls for Codere
Mexico, S.A. to purchase a minimum of 2,000
terminals from Bally, plus pay Bally a percentage
of the daily net win. The games will be based
on Bally's existing U.S. titles.
"While the key deal points cover the growing
Mexican gaming market, we view this agreement
as a technology relationship with one of the
world's leading gaming management companies,"
said Robert Luciano, Chief Technology Officer
of Bally Gaming and Systems. "Our extensive
experience in a variety of global gaming markets
has set the stage to capitalize on unique opportunities
such as what is unfolding in Mexico. With the
Bally One System and our deep library of games,
we have just what Codere and its partners need
to succeed."
"We chose Bally because of its superior
technical solution, extensive systems experience,
pervasive knowledge of gaming markets and its
global reach," said Jose Antonio Martinez
Sampedro, Chairman of Codere, S.A.'s Board of
Directors and Chief Executive Officer. "We
look forward to a long partnership and working
with Bally in other international markets."
Recognized as the global gaming systems leader
with more than 345,000 machines and 625 casino,
bingo, Class II, central determination and lottery
locations worldwide -- including more than 140
locations currently running Bally eTICKET(TM)
on more than 140,000 slot machines -- the Bally
Systems product line offers slot machine cash
monitoring, cashless, accounting, security,
maintenance, marketing, promotional and bonusing
capabilities, enabling operators to accurately
analyze performance and accountability while
providing an enhanced level of customer service.
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