AGMMA
Supports GSA Protocol
Further solidifying its leading
role on the global stage of the gaming industry,
the Gaming Standards Association (GSA) has received
further support of its new Game-to-System (G2S)
protocol that will be the result of the integration
between its Best-of-Breed (BOB) and IGT's SuperSAS(TM)
protocols
The
Australasian Gaming Machine Manufacturers Association
(AGMMA) Board of Directors has advised GSA that
it supports this protocol as its official protocol.
"The
support from AGMMA is great news for all those
companies doing business in the Australasian
region. The technology used in GSA standards
will offer open sophisticated levels of control
not present in any other protocol," said
GSA President Peter DeRaedt. "The protocol
will assist with the responsible gaming concerns
present in today's industry."
AGMMA
Executive Officer Ross Ferrar, said, "The
new protocol represents an important alternative.
First, the GSA protocol provides an open standard.
Second, the new protocol offers far more hands-on-control
than other proprietary protocols and a number
of significant technical advantages. In addition,
the GSA standard can manage the entire player
experience in both gaming and hospitality."
Ferrar
continued, "A recent analysts' report highlights
the importance of the need for standardization
in the industry. It notes that one casino operator
in the United States has flagged the lack of
standardization as the reason why it took more
than two years to implement Ticket in Ticket
out (TITO) across all of their properties. The
report adds that one manufacturer estimated
that 41 percent of its R&D budget is spent
on game content, 37 percent on new technology
development and 22 percent on getting applications
approved for different markets. That manufacturer,
the analyst reported, estimated that it could
save 25 percent of R&D or divert the expenditure
into improving game content if a standard set
of protocols was developed.
He
concluded, "The GSA standard is also important
because the result will be an open market protocol
with no fee charged to manufacturers or operators
for use of the protocol."
AGMMA
is a not-for-profit industry association representing
the interests of its members, which provides
technology and equipment to hospitality venues
in more than 250 jurisdictions around the world.
AGMMA hosts and operates the Australasian Gaming
Expo, the Asian Gaming Expo and the New Zealand
Gaming Expo.
In
September, GSA and International Game Technology
(NYSE: IGT) announced their intentions to integrate
GSA's Best of Breed (BOB) Version 1.1 and IGT's
SuperSAS(TM) protocols, and since then the two
groups have been moving quickly toward completing
the integration.
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