San Manuel
Casino Selects Mariposa System
Venture Catalyst Incorporated
("VCAT"), announced today that San
Manuel Indian Bingo and Casino has licensed
Mariposa, VCAT's customer relationship management,
marketing and business intelligence software
system. San Manuel Indian Bingo and Casino is
located in Highland, California. "We are
pleased to begin a relationship with San Manuel
Indian Bingo and Casino and hope that we can
assist in their continuing success," said
Greg Shay, chief executive officer and president
of VCAT.
Mariposa
is an award-winning software solution that provides
a fully-integrated marketing and business intelligence
system for the gaming industry. Developed to
work in conjunction with existing player tracking,
slot accounting and other data collection systems,
Mariposa can dramatically improve the way casinos
do business. By providing gaming properties
with tools to create, execute and track sophisticated
multi-channel, targeted marketing campaigns,
as well as analyze both customers and products
on the casino floor, we believe that Mariposa
can significantly help increase revenues and
operating efficiency. Mariposa consists of a
proprietary modular suite of applications, including
Campaign Management, Data Visualization, with
easy-to-read mapping features, a Data Warehouse,
including predictive modeling, reporting and
analytics, and a Player Contact System.
Mariposa
clients include: Barona Valley Ranch Resort
and Casino; Hard Rock Hotel and Casino; Greektown
Casino; Stratosphere Casino Hotel and Tower;
Arizona Charlie's Boulder and Arizona Charlie's
Decatur; Don Laughlin's Riverside Resort Hotel
and Casino; all six Resorts International casinos,
including: the Las Vegas Hilton, Resorts Atlantic
City, Atlantic City Hilton, Resorts Tunica,
Bally's Tunica and Resorts East Chicago; Thunder
Valley Casino and the Dubuque Greyhound Park
& Casino.
"We're
excited about this new business relationship.
The addition of the Mariposa CRM system to our
current player development program will enhance
our data collection efficiency, as well as,
assist with our long term competitive marketing
strategies," said Steve Lengel, executive
director of operations for San Manuel Indian
Bingo and Casino.
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