Harrah's,
Glu Sign WSOP Agreement
Glu Mobile, a leading creator
and global publisher of mobile entertainment,
and Harrah's License Company, LLC, an affiliate
of Harrah's Entertainment, Inc., today announced
a worldwide, multi-year alliance to create and
publish World Series of Poker(R)-branded mobile
content, including games, graphics, ringtones
and other applications.
The
Glu agreement follows announcements earlier
this year of pacts between Harrah's and America
Online for online gaming and Harrah's and Activision
for console gaming. As the exclusive mobile
games partner for the World Series of Poker,
Glu will begin developing and publishing content
in 2006.
"Harrah's
and the World Series of Poker are two of the
biggest brands in the entertainment industry,"
said Greg Ballard, president and chief executive
officer, Glu Mobile. "The ever-increasing
popularity of poker and the emerging consumer
excitement of multiplayer mobile games combine
to make this a timely and powerful alliance."
"This
best-in-class alliance is a key component of
our global distribution strategy for the World
Series of Poker," said Jeffrey Pollack,
vice president of sports and entertainment marketing,
Harrah's Entertainment. "Glu's expertise
and marketing savvy will introduce the World
Series of Poker to new audiences around the
world and create new ways for our current fans
to experience our tournament."
The
World Series of Poker, the world's richest and
most prestigious poker event, will take place
next summer at the Rio All-Suite Hotel &
Casino in Las Vegas. During the 2005 World Series
of Poker, more than $52 million in prize money
was awarded in the Main Event alone, and every
player who advanced to the final table won at
least $1 million. The World Series of Poker
is televised exclusively on ESPN.
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