Harrah's
Leads Gaming Magazine Poll
For the sixth consecutive
year, Harrah's Entertainment, Inc. (NYSE: HET)
led the gaming industry in Casino Player's Best
of Gaming Awards, the magazine's annual poll
of gaming customers from across the country.
Harrah's 43 properties received first-place
awards in a record 375 categories, up 47 percent
from last year's performance. The company's
869 total awards were a 45 percent improvement
over last year; the previous record was 598,
set by Harrah's in 2003.
The company's performance in the 2005 competition
was boosted by the addition of Caesars Entertainment's
18 casinos, which received 141 awards, including
62 first-place finishes.
Among the highlights of this year's competition:
- Five Harrah's properties were named "Best
Overall Hotel Casino" in their markets:
Harrah's Laughlin, Harrah's Lake Tahoe, Harrah's
Council Bluffs, Horseshoe Bossier City and Casino
Windsor.
- Total Rewards, Harrah's nationwide customer-loyalty
program, was named "Best Slot Club"
in eight markets: the Las Vegas Strip, Atlantic
City, Chicagoland, Missouri, New Orleans, Iowa,
Native Midwest and Laughlin.
- Celine Dion, star of "A New Day"
at Caesars Palace, was named Best Headliner
in Las Vegas.
- Two Harrah's casinos were named "Best
Racinos" in their respective regions -
Harrah's Louisiana Downs (Southern Region) and
Bluffs Run (Midwest Region).
- Harveys Lake Tahoe led the company with 68
total honors, including 24 first-place finishes;
sister property Harrah's Lake Tahoe closely
followed with 64 awards, 38 first-place. Other
strong performances were posted by Harrah's
Laughlin (57 awards), Harrah's Rincon (52 awards),
Caesars Indiana (49 awards), Harrah's New Orleans
(48 awards), the Rio and Harrah's Council Bluffs
(47 awards each), Horseshoe Bossier City and
Casino Windsor (46 awards each) and Harrah's
St. Louis (45 awards).
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