Online Casino
and Bingo big Hit with Women says Hitwise
Online Casino and Bingo big
Hit with Women says Hitwise By staffThe phenomenal
success of online gambling seems to have been mirrored
by another unpredicted rise, the unprecedented number
of women now being drawn to bingo websites.
A survey carried out by Hitwise revealed
that although fewer women use regular betting sites,
bingo website visitors are invariably female in
3 out of every 5 cases.
“The industry has enjoyed explosive growth
and in order to continue to gain market share, gambling
sites will need to lure new audiences,” explained
Hitwise Research Director, Heather Hopkins. “Women
have traditionally been underrepresented on gambling
websites but bingo is changing that. So-called ‘soft-gambling’
opens the doors to a new audience.”
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