Mobile Gambling: Will the US Join a Growing Market?
Handheld computers have simplified many activities. Individuals can surf the
Web, text message their friends, buy a new pair of pants, and, increasingly,
try to hit the jackpot in the lottery. Market research firm Juniper Research
expects the worldwide mobile gambling market to grow from US$1.35 billion in
2006 to $16.6 billion by 2011 -- and the increase is coming outside of the
U.S., which currently prohibits the activity. "The mobile channel will push
gambling services out to a broader, lower stake market than existing
channels, offering significant opportunities for market growth," Bruce
Gibson, research director at Juniper, told TechNewsWorld.
Web, text message their friends, buy a new pair of pants, and, increasingly,
try to hit the jackpot in the lottery. Market research firm Juniper Research
expects the worldwide mobile gambling market to grow from US$1.35 billion in
2006 to $16.6 billion by 2011 -- and the increase is coming outside of the
U.S., which currently prohibits the activity. "The mobile channel will push
gambling services out to a broader, lower stake market than existing
channels, offering significant opportunities for market growth," Bruce
Gibson, research director at Juniper, told TechNewsWorld.
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