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Tuesday, May 23, 2006

Experts Define Key Performance Indicators for the iGaming Industry

Ten prominent iGaming operators will be invited to participate in the 2006
KPI Summit at the London Stock Exchange on Friday 30th June. The aim of the
summit is to define the Key Performance Indicators (KPIs) for the gaming
sector, with key members of the media and city analysts also in attendance.
The Summit will be chaired by Baker Tilly, Canaccord Adams and Berwin
Leighton Paisner, who bring their accounting, finance and legal expertise to
listed iGaming firms and those wishing to go to market. Industry experts
will listen to a debate between operators and then reach a singular
definition of the KPIs, following discussions on turnover, customer
lifetime, lifetime customer value and active players. Other KPIs will be
defined by our sponsors in a pre-summit meeting to be held on Monday 12th
June.

Following the summit, the definitions of the KPIs will be published in
industry journals and made available to firms of accountants along with
listed iGaming industry companies who wish to use them in their public
accounts.

Neil Johnson, Managing Director and Head of Corporate Finance of Canaccord
Adams, commented: "With the maturation and market acceptance of this growing
industry, we feel the time is right for the leading participants and the
thought leaders of the iGaming industry to agree on the metrics that define
their performance. By standardising the KPI's for the industy, public
investors will be better able to make investment decisions."

Publicly listed firms who prepare their accountants in accordance to the
definitions derived will be invited to indicate that their financial
reporting is performed in accordance to Agreed definitions of the 2006 KPI
Summit.

About Canaccord Adams

Canaccord Adams is a leading independent financial services firm committed
to fostering the entrepreneurial economy by bringing corporate and
institutional clients unique perspective on global investment opportunities.

About Baker Tilly Baker Tilly is a leading independent firm of chartered
accountants and business advisers that specialises in providing an
integrated range of services.

About Berwin Leighton Paisner

Berwin Leighton Paisner is a premier City law firm with offices in London
and Brussels.

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